Testing the model

April 3rd, 2008

We are learning a lot about how people want to use Press Army from the first version we have been testing with a limited number of users (thanks everyone!). We have confirmed some thoughts and changed some of our thinking based on the user feedback already and I think it is getting better ad better every day as a result. We hope to release some of the updates to the site soon.

A couple of trends we are seeing :

  • People mostly want to monitor their own site and the sites of their competitors as opposed to the sites they are just fans of.
  • People’s needs are more personal than the public wiki-like format of collecting press, and they want their own private lists as well as the more public side to aid promotion.

A couple of things we want to know :

  • How much do people want to collect data themselves? (vs having someone/something else do it for them)
  • What extra information do people want to know about the press that discusses them? (ie. it was positive/negative, it was a spam site, etc)

We will talk more about Press Army at the next Tokyo2point0 which is coming up next Tuesday evening at Fujimamas, Harajuku, Tokyo.

2 Responses

  1. Hi - I am having difficulty getting into the site - I mailed mail@ultrasupernew.com with this message - no response yet.

    Hi - I seem to be having trouble logging in to English version - getting this error;

    “Too many redirects occurred trying to open “http://pressarmy.com/account/login”. This might occur if you open a page that is redirected to open another page which then is redirected to open the original page.”

    following entry of username and password > submit - using safari on an Intel MacBook OSX

    Are there server side issues or is it a user malfunction - ie. me being stoopid?

  2. Hi Leo,

    That shouldn’t be happening, so I will contact you directly about this and sort it out for you.

    best,
    mike

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